Time to trade the hustle for actual freedom! Think inboxes full of dream clients, calendars that don’t make you wanna cry, and a business that grows while you focus on client work, sipping margaritas, or just take a damn nap.
about lauren horky
I help you attract ready-to-buy clients on autopilot
With strategic lead magnets and email sequences that never clock out.
You want more clients and more cash in the bank.
You’re done with the hustle-for-peanuts grind. The always-chasing, always-posting, always-on loop that leads straight to burnout — and still doesn’t bring in the right clients.
You want your time back. You want systems that sell without the scramble.
You want a business that works.
Especially when you nowhere near your laptop.
But that’s not really why you’re here…
I create lead magnets for people who sell services — not just grow lists.
You’re not here for vanity metrics. You want a lead gen system that attracts real people, with real problems, ready to pay for real solutions.
I take your expertise and turn it into a lead magnet that pulls in your dream clients, and a follow-up sequence that gets them to actually book.
The Cool Club
(aka the brands that got a taste of yours truly)
I was showing up everywhere, doing everything — content, socials, the whole shebang... but it still felt like I was shouting into the void.
Clients trickled in, but the hustle? Exhausting. The return? Meh. I was this close to throwing my laptop out the window.
Then I built a lead magnet that actually worked. One that pulled in the right people, set them up to say yes, and made selling feel easy.
Turns out the problem wasn’t the offer — it was the freebie.
That's when everything changed. I stopped chasing. I started booking. And my business started running like a system, not a guessing game.
Now I help other service providers do the same, so they can build a business that works no matter what they’re up to.
(Toddlers. Netflix. Cocktails. Naps. All of the above.)
So... how’d we get here?
It all started with marketing that looked great — but did f*ck all.
Values are cool... but they better come with ROI, because they don’t pay the bills.
Simplicity
I build systems that are simple on purpose. Because lead gen shouldn’t feel like launching a rocket — it should feel like sending an email and getting booked.
Authenticity
Your voice matters. Your message matters. And if it doesn’t sound like you, it’s not gonna convert anyway. Let’s make it make sense and sound good.
Results
If it’s not bringing in dream clients or actual income? I’m not interested. Everything we build is designed to move the needle — not just make your brand “look busy.”
Sick of freebies that flop? Take this fast, fun quiz to discover the type of lead magnet that’ll actually bring in ready-to-buy clients — not just randos who ghost after the download.
Zero fluff. Just your perfect match and a crystal-clear direction to finally build a freebie that books.
Finally Find The One
(That Attracts Clients) 💘
free quiz
Meet your lead magnet soulmate — in under 60 seconds.
- Katie Bryan, Founder at The Finance Launchpad Accelerator
Lauren went above and beyond when it came to my sales page and email sequences. This resulted in my course launch exceeding expectations, attracting more than double the number of participants we had set as our goal.
- Loren Boursfield, Founder at Gemini Creative Studio
Working with Lauren has been nothing short of a blast! Her approach to copywriting and launch strategies is like her energy: absolutely infectious and bursting with fun.
- Trenton Barnier, CMO at AIM (Australian Institute of Management)
During our time working together Lauren displayed incredible stakeholder management and drive to get strong organic results, not just views and shares, but high quality leads based on strong assets.
(Don’t just take my word for it. Here’s what my clients have to say about working with me.)
What They’re Saying
Let’s Get Personal
A few quirks, some faves, and a peek behind the scenes — because good marketing’s better with personality (and snacks).
If I’m not crafting killer lead magnets, I’m probably chasing my cheeky 4-year-old or watching Bluey for the 173rd time. And I love it!
Mom Life, Am I Right?
Surfing, skateboarding, snowboarding—you name it, I love it! These days, though, my adventures are more about playgrounds and sandcastles than catching big waves.
Surf, Skate, Snow—You Name It!
Born and raised in France, now calling Sydney home, I’m a dual citizen by birth—with no French blood! How’s that for a plot twist?
French, But Not Really
If it smells like feet, I probably love it. Hard pass on mild — bring on the stink. Always.
Cheese? Yes, Please!
ADHD is my secret weapon. It’s behind my bold ideas, creative strategy, and why my brain runs at 1.75x speed — just like the videos I never finish.
Spicy Brain, Spicy Ideas
Want Leads???
This Cheat Sheet’s Got Your Back!
free download