You meant to take care of that lead magnet like four months ago. But…
“Wait… what kind of freebie actually works for my audience?”
“I think I started one… it’s in a Google Doc somewhere?”
“Canva probably has a template for this… right?”
“Crap. Do I need a landing page for this thing too?”
“Quiz? Webinar? Challenge? WHY ARE THERE SO MANY OPTIONS?”
Hey, I’m Lauren, Lead Gen Strategist, solo mum, and your personal hype squad for building a lead magnet that actually converts.I used to do everything — brand messaging, copywriting, content strategy — until life (and a toddler) forced me to get laser-focused. So I niched down to the one thing most people screw up: lead magnets.
Why? Because most freebies look cute but do sweet f*ck all for your business. They either give too much, go nowhere, or have zero connection to what you actually sell.
With Backstage Pass, I’m not just handing you a template and wishing you luck. I’m in your corner, helping you map it, write it, launch it, and finally finish the damn thing.
Because your business doesn’t need another thing to figure out solo. It needs a lead gen system that actually works — and I’m here to help you build it.
This isn’t just what I sell. It’s what saved my business.
Because I know what it’s like to need leads, like… yesterday – and not have time to chase them.
You don’t need more inspo. You need a real plan — and someone to walk you through it.
You’ve watched the webinars. Tried the tips. Downloaded the freebies about freebies. But you’re still stuck staring at a blinking cursor, wondering how anyone makes this lead gen thing look easy.
You’ve got ideas, maybe even a half-finished draft, but no strategy to guide it. Every decision turns into a rabbit hole. Every headline feels like a guessing game. And every week it gets pushed further down your to-do list.
This isn’t about working harder. It’s about working smarter — with someone who can guide you, step by step, from “no clue where to start” to “holy sh*t, it’s working.”
Because you don’t need a master’s in marketing to build a lead magnet that makes your Stripe notifications pop off — just expert backup every step of the way.
You know you need a lead magnet, and you’re done pretending that free templates and YouTube tutorials are cutting it.
Backstage Pass gives you a clear plan, expert guidance, and step-by-step support so you can finally build a lead gen system that doesn’t just grow your list — it brings in ready-to-buy clients.
We’ll map out your strategy, work through the format, the copy, the delivery… and I’ll be in your corner the whole way. You’ll have prompts, templates, and expert eyes on every piece you create.
This isn’t another DIY download or figure-it-out yourself offer. It’s a collaborative system built for clarity, confidence, and conversions.
Grab 1 of 5 beta spots and save $700!!!
Everything you need to build a lead magnet that books with expert support baked in.
So you’re not stuck Googling “how to create a lead magnet that books” at midnight.
We’ll map out the best lead magnet for your offer and audience. No guessing, just smart strategy from the jump.
Strategy Session
A clear, custom plan so you always know what to do next, from first draft to final launch.
Step-by-Step Game Plan
Templates for your landing page and email sequence that do the heavy lifting. Just tweak, launch, and go.
Plug-and-Play Templates
Ask questions, get feedback, and avoid the “wait… is this working?” spiral. I’m right there with you.
30 Days of Slack Support
Grab your beta spot and finally get that lead magnet off your to-do list
Your Investment (Beta Rate, 5 spots only)
Here’s your chance to save $700 (50% off)!
Only 5 beta spots available. First come, first booked. Future rounds will start at $1,397 — this beta round is your only shot to get full support without the full-price tag.
⚡️ Strategy session to choose the perfect lead magnet for your offer
⚡️ Step-by-step plan and templates to build it without the guesswork
⚡️ 30 days of Slack support while you create
⚡️ Post-launch check-in to make sure it’s working (and tweak it if it’s not)
WHAT YOU GET
$697
pay in full
$1,397
3x $237
payment plan
$1,397
Got questions? Course you do!
But you’ve also got better things to do than scroll more sales copy.
What if I have no clue what kind of freebie to make?
Well, that’s literally what I’m here for. We’ll figure it out together during your strategy session — based on your offer, audience, and goals. No templates, no fluff, just what actually works for your biz.
What exactly do I get (and will I actually finish it)?
You get a clear plan, my brain on your business, and 30 days of support to help you actually finish the damn thing. We’ll map the strategy, pick the format, build the funnel — and I’ll be in your corner the whole way. Templates, feedback, check-ins... it’s basically a creative safety net with Wi-Fi.
Plus, you can add-on a full review/edit of your freebie and emails if you want my eyes on every word.
How long does the process take?
Totally depends on your pace — you could get everything built and launched in as little as 2–3 weeks. Most clients take 3–4 weeks. You’ll have support for 30 days, and a check-in after launch to make sure it’s working (and tweak what’s not).
Can you just write it all for me instead?
Honestly? Yes. That’s what The Headliner is for. It’s my done-for-you version — I handle every word of your lead magnet, funnel, and launch content. You chill, I build.
Will this actually work for my business?
If you sell services online and want to book more clients — yes. This isn’t about “building your list.” It’s about creating a lead magnet that connects to your offer and moves people to buy. That’s what we build. Together.
I’m slow. What if I fall behind?
Cool. This isn’t a course. There’s no “behind.” You get 30 days of support and a post-launch check-in. Work at your pace — I’ll be here to keep things moving (and your inbox from becoming a graveyard).
Isn’t this just stuff I can find on YouTube?
Sure — if you want to spend 6 hours down a tutorial rabbit hole and still feel confused. This isn’t DIY guesswork. It’s done-with-you, strategic, and built for your business, not for whoever that YouTuber was yelling about lead magnets in 2021.
Want Leads???
This Cheat Sheet’s Got Your Back!
free download