⚡️ Secured 56 media mentions, including national television.
⚡️ Generated over 1,000 qualified leads.
⚡️ Booked out the first 4 to 6 months of most new courses.
Results Obtained
AIM was preparing to launch new courses on essential soft skills such as communication, emotional intelligence, and leadership. We identified a gap in recent, local data on soft skills in Australia, despite these skills being increasingly valued and discussed.
To address this, we decided to conduct a survey to produce original, up-to-date data that could serve as a powerful lead magnet while also creating strong PR opportunities. This approach allowed us to both attract qualified leads and secure media attention, effectively killing two birds with one stone.
